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Matt Battiata appears regularly on local TV, radio and news articles as a real estate expert.
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Matt Battiata on the San Diego Source | The Daily Transcript

As seen on TV: Matt Battiata prefers real estate behind the scenes

Matt Battiata

Chances are good that you’ve seen the very public face of Matt Battiata. He’s appeared in TV ads for The Battiata Real Estate Group since 2005. But when it comes to business, he’s more of a behind-the-scenes owner/broker.

“I’ve got kind of a different model than most real estate companies in that I have just a handful of agents who help me with buyers,” he said. “I basically delegate all of the office work, but I handle all the negotiations, all the listings and all of the marketing. I am a big believer in marketing.

“We don’t just market on TV, but also by direct mail, newspaper and a lot online. We’re trying to find buyers for our sellers and sellers for our buyers, and TV advertising does that very effectively. Like anything else, you have to do it consistently. You can’t do it for a week or a month and expect that the phones are going to ring off the hook. It is expensive and I think that’s the reason a lot of agents don’t do it, but it does work.”

That strategy has performed well for Del Mar-based Battiata. His firm sold 273 properties last year, with total sales of almost $100 million.

“This year has been great so far. We’re very busy. The busiest time of the year for everybody, whether it’s a good year or a bad year, is between January and June. Once it hits the Fourth of July, the market slows down dramatically. So if you’re a seller, you definitely want to get your house on the market as soon as possible. If you’re a buyer, we’re looking at a pretty long run-up in values here in San Diego County. So I say the sooner you buy, the better kind of deal you’re going to get.

“My advice for agents is: Everything works, and nothing doesn’t. In other words, there are so many different types of marketing out there that agents can take advantage of, it all works to a degree. What doesn’t work is doing nothing. That I know for a fact.”

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